Brunello Cucinelli

379 Bleecker Street

‘“Work, which is considered an expression of a person’s value, also becomes a part of one’s spirituality and achieves the higher aim of the Supreme Good” Brunello Cucinelli loves to remind us.’

This quote was taken from Brunello Cucinelli’s website. I have never heard of this designer until last week. I was in the village taking pictures and came across the boutique. I had an idea about the quality of the clothes and the prestige of the name brand but had no idea until I visited the website ( http://www.brunellocucinelli.it/index.php).

Apparently, Brunello Cucinelli is a designer whose mission is not only to create comfortable clothes for human beings but to remind us that money making is not everything, it’s nothing if you do not apply goodness to what you do. He basis his business on his belief that quality cannot exist without humanity.

I am not sure if I am correct, but to put his beliefs into practice, he gives back to his community.

He is from Umbria, Italy and his business is ran in a village called Solomeo.

From looking at the map and other photos, it is in the center of Italy and it is very hilly. It seems very small and the community seems to be knitted together.

Brunello Cucinelli is a philosopher himself. If you visit his website, you will come across an archive. In the archive, he wrote about different cities within Umbria, in a philosophic way.

He gives the reader a historic, present, and religious view and most of all leaves the reader with something to think about.

“You must be perspicacious, meaning you have to know how to gather your thoughts and learn from experience: to think…Cucinelli said in the archive titled Simplicity, Beauty, Truth, You must select, choose, and summarize.”

The following was taken from his website. I hope it gives you an idea of what Cucinelli’s mission is:

…“the people who work here, regardless of their job, participate in the life of the company: each person knows that his work is an indispensable element for common growth. “Our Integral Quality is the result of the quality within each person”. Combining old and new, corporate objectives and people’s needs is the secret to a company whose innovativeness is admired by many and is a case history in modern economy studied by prestigious universities.

After a visit to his website, I created a deep desire to visit the town and his shop in Umbria to see exactly how a person who is a designer and philosopher can create a company on such strong doctrines. It would be something if all designers did their art with a strong purpose like Cucinelli.

“We know, however, that there is a connection between simplicity and beauty. Beauty is not always simple, and yet simplicity is always beautiful. And since philosophers have proven that truth and beauty coincide, it follows that beauty and truth coincide in the concept of simplicity.”

Brunello Cucinelli