SAUD- High End Fashion from Argentina



While I was in Argentina, I had the opportunity to visit SAUD, a very high end store located in the Recoleta Mall.   I did not have time to explore the entire mall but I knew I wanted to blog about  at least one store. I was drawn to SAUD because it reminded me of the stores on 14th and 34th Streets in New York City.

I walked into SAUD on an early Sunday morning. I was the only customer there and I was glad because I was able to talk with the sales associate, Juan, (who, thank God, spoke very good English) about SAUD and it’s designer.

Juan told me that the designer of SAUD is a 32 year old Argentine native name Marian Saud. She comes from a wealthy family of lawyers and other high professions.  She is a very well known designer throughout Argentina who dresses  a lot of famous people in Argentina like models and actresses.

He included that her inspiration comes from designers like DIOR and Michael Kors and her constant desire is to give SAUD an international image. Her dream, like all designers, is to have a store in New York and Europe.

He shared with me how hard it is to sell materials in the Rocoleta mall because SAUD is a very high end store and is the only one that offers that type of couture.

I tried to compare the store to Zara but Juan informed me that Zara in Argentina is very different from the Zara in New York. I then compared it to BCBG MaxAzia but he had never heard of BCBG. Now I am thinking that maybe SAUD can be like a Kate Spade? Not the style but maybe the price range?

Find out more about SAUD at

Similar Taste?

I remember working in the dresses department at Lord and Taylor. All the dresses had a similar style and all the designers seemed to have used the same palette of colors for all the dresses that season.

Color and design are not the only two things that can be compared between designers.  Designers may also have matching store window display’s, look-alike  newsletters, identical photography for their website and the same store set-up.

I guess, that’s what happens when to be different is celebrated, everyone ends up the same.

This is a collage of two newsletters.  At the right is Michael Kors and at the left  is Cole Haan. Even though the bag styles are different and even the layout of the newsletter are different, there seem to be similarities.

The bags are big and both newsletters are targeted to ‘Mom’ with the same color backdrop, white. There is also one bag in both pictures that is red.

However, if I had to pick a letter over another, I would pick the Cole Haan letter.The art in the background catches the eye. And the fact that he isn’t advertising more Cole Haan items in the letter, makes me as the buyer think:  maybe I really should shop for a bag from Cole Haan. Because the only thing pictured in Cole Haan’s newsletter is his bags, this seems to show his confidence in his bag design. He seem to be saying: I don’t need to market anything else in this letter.

Marketing something else in the letter takes away from the main item. Of course anybody can buy their mom anything for Mother’s Day, but if you are suggesting a bag as a gift to your customers then you should market the bag extremely well.

I guess it doesn’t matter if businesses do have similar taste, one would always out do another.


I like the use of stairs in photographs. That ascending or descending backdrop adds some type of flavor to the photo. What really makes the picture interesting is where the photographer chooses to place the subject.

One photo from Diane Von Furstenberg’s newsletter encouraged me to blog about the use of stairs in pictures.  In the  photo, the stairs look like they are a prop; nevertheless, help to enforce the designs on the girls dresses.

I realize that with stairs you have to be careful. It’s almost like using a wall. You have to like the color of the stairs the shape of the stairs and even the width.

Which leads me to talk about pictures from Michael Kors’ newsletters. In a few of his pictures, cement stairs are used. These stairs are not used as a prop even though they are in-sync with the model clothes.  The photographer gives the viewer the idea that the stairs are an after thought.  The model is walking pass the stairs as oppose to sitting on them. The stairs also seem like they are never-ending, almost like stairs in front of the Metropolitan museum or a court-house.

The Michael Kors’ pictures are different in that it almost tells a story. Unlike Diane Von Furstenberg’s models who are sitting down posing for the picture, Michael Kors’ model is walking with books in her hand while looking at a phone.

Michael Kors’ picture is similar to Kate Spade picture of Bryce Dallas Howard. Both subjects are doing something; however, in the Kate Spade picture, Howard is more laid back. She is having fun. The use of the stairs is more for a prop. It’s needed to bring the fun photo to justice. Howard is not just passing by a staircase, she’s hanging on the rail.

Stairs are source of inspiration and make photos more fun.